Le marketing est un moyen pour les agriculteurs de donner de la valeur à leurs produits unique, rendre accessible les produits aux clients et comprendre les opportunités et exigences du marché.
This chapter explains why economics is important and interesting. It defi nes the study of economics, and discusses what it is about. We introduce and explain economic terms, including producers, consumers, macroeconomics, microeconomics, positive and normative economics, absolute prices, and relative prices. The major discussion explains why scarcity is the fundamental concept of economics. The chapter also introduces and explains economic organization, resources, trends in the agricultural economy, and a review of graphs and their construction.